









Son Mài - Silver Leaf « Ultra Violet »
Regular collection
Deliveries from early October 2025
Provocative and captivating, this complex purple plays with light to accentuate its mystery. The vignette gradient obscures its edges, reinforcing its intensity and spiritual aura. Modern and assertive by day, it becomes intriguing and almost mystical in the dark. A bold watch, designed as a true style statement.
The result of our constant experimentation with new techniques to extract their quintessence and fuel our creativity, the dials of these five new versions recall the magnificent "Vignette" dials, emblematic of the 1970s and 1980s, and their "smoky gradient" effects, drawing attention to the center by creating a strong contrast with the surroundings.
The term "Vignette," borrowed from photography and optics, originally referred to a lens defect that reduced the light intake at the periphery of the image, leaving the center brighter.
Transposed to our vision of watchmaking, this aesthetic becomes an asset: a 10-hour creative process to create, by hand, this unique visual depth and chromatic intensity, generated by subtle color transitions achieved through different pigments and a meticulous layering of lacquer, irrevocably drawing the eye to its center.
39mm diameter case in Recycled 316L Steel.
Unique dials designed by hand as works of art in their own right, ancestral techniques brought up to date with a contemporary approach blending creativity and innovation.
Unique and exclusive luminous signature
5ATM - Sapphire crystal
11.8mm thickness. 20mm lug width
Renowned La Joux-Perret G101 Swiss caliber (68h power reserve)
Handcrafted Strap by the master saddlers of the Bouveret company located in Franche-Comté, their production requires no fewer than 60 steps following strict specifications prioritizing comfort and longevity.
True to our vision, we work tirelessly to offer, in our price segment, a unique proposition combining aesthetic demands, watchmaking quality, craftsmanship, and pure emotion.
⚠️ For EU 🇪🇺 and USA 🇺🇸, taxes and customs duties are included in the price of your order.
⚠️ For countries outside the European Union and America, the prices displayed on our website are tax-free, which means that customs duties and local taxes may apply upon delivery, if applicable.
These fees will be collected by our shipping partner on behalf of local customs authorities before the parcel is delivered.
« Ultra violet » is equipped with a suede strap in “cement gray” color, handmade in France and designed to contrast elegantly with the subtle color and material effects of the dial. (M size: Wrist circumference 16.5cm - 19.0cm).
If you would like a size L strap, please specify in the comments when ordering. It will be a Delugs Grey nubuck strap with rubber lining. (Large: Wrist circumference 18.5cm - 21.0cm).

Between passion and patience
The result of meticulous know-how, the Sơn Mài - Silver Leaf technique requires unparalleled concentration and dexterity from the master lacquerers, and is based on a long and complex process carried out entirely by hand.
“The quintessence of watchmaking, a heritage of Humanity, artistic crafts allow us to express the beauty of a world and traditions whose value and importance we have gradually forgotten. Through the hand of man, we tell what fascinates us, what inspires us, what we want to preserve, and what we want to transmit” - Lilian Thibault, Founder of AWAKE.

A rare and precious raw material
It all begins with the sap of the Rhus verniciflua tree, which grows in northern Vietnam. After a decade of growth, each tree produces only 200 ml of sap per year, harvested only in the early morning hours of June and July. Purified and dehydrated, this sap becomes a transparent lacquer, renowned for its shine and protective qualities.

A unique ancestral Vietnamese art
Inherited from a centuries-old tradition, the Sơn Mài technique consists of applying, superimposing, and then polishing multiple layers of natural lacquer until a mirror-like finish of unparalleled depth is achieved. Unlike Chinese and Japanese schools, Vietnamese artisans incorporate precious materials into the lacquer—gold, mother-of-pearl, and here, silver leaf—creating unique textures, reliefs, and plays of light.

The incomparable brilliance of silver leaf
On a first layer of dried lacquer, sanded and polished to perfection, the pure silver leaves are delicately applied. This extremely precise gesture gives the dial an organic texture, a vibrant relief and changing reflections that capture the light with intensity.

Captivating colors and exceptional visual depth
Once the silver leaf is applied, natural pigments are sprayed onto the dial to give it its color and contrasts. Then a dozen successive layers of lacquer are applied and polished one by one, providing shine, protection, and almost infinite visual depth.

A unique work of art
The entire process, which requires patience, dexterity and extreme concentration, transforms each dial into a unique piece. A true meeting of tradition and modernity, Sơn Mài “Silver Leaf” elevates Vietnamese craftsmanship to the rank of watchmaking art, giving each watch a unique, singular face that is incomparable to any other technique.
Technical Specifications
Recycled 316L stainless steel
39mm
45.6mm
20mm
11.80mm with crystal / 10.90mm without crystal
Available in five handcrafted colorways.
Nubuck (20-16mm) bull calfskin or suede - gray, blue, brown, or black - depending on the version, rubberized calfskin lining, tone-on-tone stitching
Super-LumiNova® BGW9, AWAKE luminous “coiffe” signature
5 ATM (50m)
Sapphire, anti-reflective coating
Screw-in caseback, sapphire crystal
Automatic La Joux-Perret G101
68 hours
Custom tungsten rotor, alternating hollows and reliefs with brushed, micro-blasted, and polished finishes. Laser-engraved micro-blasted caseback ring

Technical and poetic luminescence
These new Silver Leaf versions feature our exclusive AWAKE luminous signature unveiled at the launch of the first Sơn Mài collection. Innovative, creative, and highly technical, it draws inspiration from the Japanese aesthetic of chiaroscuro, a concept poetically explored by Junichirō Tanizaki in In Praise of Shadows, according to which beauty is found in our subtle relationship with objects and the play of light that preserves their mystery.
Moving away from traditional construction methods, our hands and indexes are crafted from a thin, solid base of BGW9 Super-LumiNova®, delicately machined and then coated with a layer of faceted polished steel. This unique construction, very subtle by day, creates a stunning backlighting effect in the dark, with exceptional depth, allowing one to understand the work of the lacquer through its hypnotic reflections.

Reliability and mechanical excellence
To bring the Sơn Mài collection to life, we selected the Swiss watch manufacturer La Joux-Perret and its G101 caliber. Behind the sapphire crystal comes a reliable and precise movement with meticulous finishing, equipped with a 68-hour power reserve. It is adorned with an oscillating weight exclusive to AWAKE in tungsten playing on reliefs and reflections sublimated by alternating sandblasted, polished and micro-blasted finishes.
The whole is encircled by a ring with polished and micro-blasted finishes, on which the details relating to each version, as well as the motto of the brand "Artisanship, Awakened" are engraved.

Strap handmade in France
« Ultra violet » is equipped with a suede strap in “cement gray” color, handmade in France and designed to contrast elegantly with the subtle color and material effects of the dial.
These 5 new models are paired with straps selected to elegantly extend the colors and subtleties of each dial, or on the contrary, to bring them out. Handcrafted by the master saddlers of the Bouveret company located in Franche-Comté, their production requires no fewer than 60 steps following strict specifications prioritizing comfort and longevity. Each strap is lined with rubberized calfskin for increased resistance to humidity and wear.