Founder

Lilian

A lifelong watch enthusiast and discerning collector, he created the brand not just to make watches — but to reimagine what a watch could represent in today’s world.

Driven by a deep fascination for time, objects, and meaning, he defines the creative direction of AWAKE in its entirety. From the shape of a crown to the texture of a dial, from the choice of pigments to the curve of a case — nothing escapes his eye, nor his intuition.

Lilian doesn’t see watch design as a matter of trend or function, but as a form of expression. Every piece must tell a story. Every detail must carry intent.

He draws inspiration from nature, from craftsmanship, from contemporary art, from materials that speak — and from people who create with soul.

As the brand’s spokesperson, he is also its voice.

“A watch should never be just an object. It should be a mirror of our values, a fragment of our story, and an invitation to feel something real. That’s what AWAKE is about.”

Director of Operations

Thibaut

Thibaut is the link between vision and execution — the one who ensures that every idea becomes a reality, and every collaboration a story worth telling.

With a sharp operational mind and a deep understanding of creative ecosystems, he oversees the entire supply chain, manages production flows, and orchestrates the partnerships that give AWAKE its unique rhythm and reach.

At the crossroads of strategy, logistics, and human connection, Thibaut plays a central role in shaping the brand’s trajectory — from special editions to artistic collaborations, from sourcing rare materials to building bridges with those who share our values.

Reliable, precise, and deeply invested, he brings clarity to complexity, and cohesion to every moving part behind the scenes.

“For a project to be beautiful, it must be seamless. Behind every great idea, there’s structure — and people who care enough to build it well.”

Head of Innovation & Manufacturing

Benjamin

With a rare blend of technical mastery and creative thinking, Benjamin is at the core of AWAKE’s ability to turn vision into reality.

An expert in micromechanics and advanced manufacturing processes, he brings to each project the precision of an engineer — and the sensitivity of a craftsman.

From the earliest prototypes to the final assembly, Benjamin oversees the entire development cycle of our timepieces. His deep understanding of materials, tolerances, and mechanical constraints allows us to constantly push boundaries — whether we’re integrating traditional techniques or pioneering new ones.

Driven by curiosity and guided by purpose, he ensures that every AWAKE watch reflects not only our aesthetic ambition, but also our technical integrity.

“I don’t just build watches — I build the conditions for emotion to happen, through detail, structure, and intention.”