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Tax included.
STANDARD COLLECTION
Inspired by rare and intense natural phenomena, paying tribute to Nature, in all its beauty and mightiness. 15 hours of work for each dial. A highly sophisticated, fully handmade process, consisting of a delicate “millefeuille”. Between each layer of pure lacquer, natural pigments and silver leaves are carefully dropped off. They are polished by hand to obtain the highest level of intensity and brightness, that no machines could ever reach.
Deliveries will begin from the end of September 2026.
The "Standard Collection" encompasses the watches that will feature permanently in the AWAKE catalogue. These timepieces are not limited editions and will continue to be produced and delivered throughout the year. It is worth noting, however, that available quantities are dependent on the — entirely handcrafted — production capacity of our workshops, and will not exceed approximately one hundred pieces per year, per dial colour.
⚠️ All prices displayed on our website include shipping, taxes, duties, and tariffs.
No additional costs will be charged to the customer thereafter. AWAKE will handle all administrative formalities with the local custom authorities and cover all fees related to the importation of the products into the relevant territories.
For all countries, including USA 🇺🇸.
No hassle, no unpleasant surprises.
Orders are shipped free of charge and are easily tracked.
Deliveries operate in batches (due to limited production capacity). Please refer to the product page to check the delivery dates.
Return within 30 days for a full refund.
Our watches are guaranteed for 36 months from the date of dispatch of your order.
Case: 316L stainless steel, Ø38mm, lug-to-lug 44.75mm, lug width 20mm
Thickness: 11.50mm with top lens / 10mm without top lens
Métier d'Art dial: Each dial requires 15 hours of work. They are handmade, using two traditional savoir-faire: Sơn Mài Vietnamese lacquerwork and pure silver leaves
Indexes and hands: Super-LumiNova® BGW9, AWAKE luminous “coiffe” signature
Water resistance: 10 ATM (100m)
Top lens: Sapphire, anti-reflective coating
Caseback: Screw-in caseback, sapphire crystal
Strap: Maison Bouveret – nubuck calfskin – rubberized calfskin lining, tone-on-tone topstitching – curved quick-release spring bars – new adjustment ardillon buckle. Strap size: 115x75 - 20-16mm
Movement: Automatic La Joux-Perret G101, 68-hour power reserve
Decorations: New custom-made rotor made of tungsten, with reliefs and counter-reliefs, polished, brushed and bead-blasted finishes. Bead-blasted and engraved rehaut
True to our vision, we work tirelessly to offer, in our price segment, a unique proposition combining aesthetic demands, watchmaking quality, craftsmanship, and pure emotion.


Catching a Fleeting Moment.
The “Lagoon” dials pays tribute to the mesmerizing beauty of lagoons and their relation to light. Between sea and land, depth and surface, they display incomparable and magical optical effects.
We decided to capture them in our dials. Translucent greenish blue, intense turquoise, deep cobalt blue or silvery pale blue, lagoons are like breathing, living creatures, always changing. Transparent at first glance, the “Lagoon” dials actually include a whole universe. Diving into them is like diving into yourself, finding some hidden truths.

Turning Ephemeral Moments into Eternal Items.
“Lagoon” watches foster people to see beyond what is visible. They are made for those who know that the most precious things are way under the surface. A silent reminder that some treasures, and savoir-faire, are timeless. You reach wiseness when you realize how much is left to discover.
Such an artistic achievement was allowed by our Frosted Leaf technique and the command of our Master Lacquerers. Light goes through several layers of lacquer, natural pigments, and silver leaves, producing visual effects similar to lagoon waters.
Technical details
316L stainless steel, Ø38mm, lug-to-lug 44.75 mm, lug width 20mm
11.50mm with top lens / 10mm without top lens
Each dial requires 15 hours of work. They are handmade, using two traditional savoir-faire: Sơn Mài Vietnamese lacquerwork and pure silver leaves
Super-LumiNova® BGW9, AWAKE luminous “coiffe” signature
10 ATM (100m)
Sapphire, anti-reflective coating
Screw-in caseback, sapphire crystal
Maison Bouveret – nubuck calfskin – rubberized calfskin lining, tone-on-tone topstitching – curved quick-release spring bars – new adjustment ardillon buckle. Strap size: 115x75 - 20-16mm
Automatic La Joux-Perret G101
68 hours
New custom-made rotor made of tungsten, with reliefs and counter-reliefs, polished, brushed and bead-blasted finishes. Bead-blasted and engraved rehaut

New 38 mm Case.
« Blood Moon » is equipped with our new 38 mm case—with thinner proportions. Perfectly balanced, its elegance is definitely accentuated by the concave lines of the polished bezel, along with the slightly convex sapphire crystal, and the delicately rounded lugs.
The result is a mix between 1960s aesthetics and contemporary design. The contrast between polished surfaces and satin-finished sides is an adhesion to modernity. The slightly resized and now screw-down winding crown—allowing a 100 m water resistance—is adorned with a new “coat of arms”, symbolizing our commitment to Artisanship. Finally, the rehaut has been reshaped, expounding our vision with clarity and authenticity.

New Brand Identity.
The dials show our new visual identity with a handwritten logo, as a tribute to the craftsmen’s handiwork. It is not only about aesthetics, it is about highlighting Tradition, Savoir-faire and Métiers d’Art in a contemporary frame.
Punched with our new coat of arms illustrating transmission and cultural dialogue, our watches embody our sensibility and commitment. Each detail glorifies the richness of Artisanat and our will to keep it alive.

Swiss G101 Caliber by La Joux-Perret.
The automatic G101 movement—made by Swiss manufacture La Joux-Perret—is the beating heart of the Blood Moon, Storm, and Lagoon models. Performing and reliable, up-to-date and precise, this finely-finished caliber offers a 68-hour power reserve.
Besides, it is equipped with our new custom-made rotor. Made of tungsten, the rotor associates technical prowess and elegance, thanks to its reliefs and counter-reliefs, embellished by polished, brushed and bead-blasted finishes. The rehaut is engraved with our motto—Illuminating the hands and heritage behind rare crafts—and our slogan—Artisanship, Awakened.

Hand Made Straps and New Fitwell Micro-Adjust pin buckle.
To make our new pieces even more sublime, we chose nubuck calfskin straps in orange, red and blue. They are made by hand in France. More precisely, we call on the master leather workers of Maison Bouveret, in Franche-Comté (French Jura). No less than 60 steps are necessary to produce comfortable and sustainable straps, according to strict specifications. Each one shows tone-on-tone topstitching and black rubberized calfskin lining, which offer a highest level of flexibility, water, and wear resistance.
Finally, these straps are equipped with our new Fitwell M1 micro-adjustment ardillon buckle, with only 3 mm between each hole. Hence a perfect fitting to feel comfortable all day long. The outcome is both technical and refined, so that connoisseurs can enjoy their watch on a daily basis.





















