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Tax included.
STANDARD COLLECTION
True works of art, each of these one-of-a-kind dials is entirely handcrafted using an unprecedented combination of two centuries-old artisanal techniques brought together in watchmaking for the very first time by Awake: silver leaf gilding and traditional Vietnamese Sơn Mài lacquer, developed in close collaboration with some of Hanoi's finest artisans.
Deliveries will begin on November 30, 2026.
Production will be limited to a maximum of 100 pieces per year, per dial color, depending on the production capacity of our lacquer artisans.
The "Standard Collection" encompasses the watches that will feature permanently in the AWAKE catalogue. These timepieces are not limited editions and will continue to be produced and delivered throughout the year. It is worth noting, however, that available quantities are dependent on the, entirely handcrafted, production capacity of our workshops, and will not exceed approximately one hundred pieces per year, per dial colour.
⚠️ All prices displayed on our website include shipping, taxes, duties, and tariffs.
No additional costs will be charged to the customer thereafter. AWAKE will handle all administrative formalities with the local custom authorities and cover all fees related to the importation of the products into the relevant territories.
For all countries, including USA 🇺🇸.
No hassle, no unpleasant surprises.
Orders are shipped free of charge and are easily tracked.
Deliveries operate in batches (due to limited production capacity). Please refer to the product page to check the delivery dates.
Return within 30 days for a full refund.
Our watches are guaranteed for 36 months from the date of dispatch of your order.
Case: 316L stainless steel, Ø38mm, lug-to-lug 44.75mm, lug width 20mm
Thickness: 11.50mm with top lens / 10mm without top lens
Métier d'Art dial: Each dial requires 15 hours of work. Entirely handcrafted using two centuries-old artisanal techniques brought together in watchmaking for the very first time by Awake: silver leaf gilding and traditional Vietnamese Sơn Mài lacquer
Hour Markers and Hands: Super-LumiNova® BGW9, featuring Awake's exclusive “Chiaroscuro” luminous signature
Water resistance: 10 ATM (100m), with push-in crown
Top lens: Sapphire, anti-reflective coating
Caseback: Screw-in caseback, sapphire crystal
Strap: Handcrafted in France from alcantara or nubuck, lined with rubberized calfskin. Fitted with curved quick-release spring bars and the new Fitwell M1 adjustable pin buckle. Strap size: 115x75 - 20-16mm
Movement: Swiss Made La Joux-Perret G101 automatic movement, offering a 68-hour power reserve
Decorations: New custom-designed tungsten rotor featuring alternating recessed and raised surfaces, with brushed, micro-blasted and polished finishes. Micro-blasted movement retaining ring with recessed engravings
True to our vision, we work tirelessly to offer, in our price segment, a unique proposition combining aesthetic demands, watchmaking quality, craftsmanship, and pure emotion.


Son Mài - Silver Leaf
The dial is entirely handcrafted using the centuries-old Vietnamese art of Sơn Mài lacquer, renowned for its remarkable depth and distinctive reflections.
Enhanced by a second traditional craft - silver leaf gilding - and created in one of Vietnam's most prestigious workshops, these four new dials perpetuate a time-honoured savoir-faire demanding precision, patience and dexterity, while opening it up to more contemporary forms of expression.

“Indian Red”
Like an ember smoldering beneath the ashes, this dial exudes a deep, mesmerizing warmth, intense, enigmatic and untamed. Somewhere between the fiery red of impulsiveness and the darker hues of melancholy, its color subtly shifts towards brown, occasionally revealing delicate, almost ochre undertones.
Layer by layer, the magic of Sơn Mài lacquer comes to life, offering fleeting glimpses of the silver leaf beneath. The result is a captivating, ever-changing surface where light seems to vanish into the depths before re-emerging in a subtle play of reflections.
A dial imbued with the patina of time, as though it had absorbed centuries of sunlight, dust and history.
Technical details
316L stainless steel, Ø38mm, lug-to-lug 44.75 mm, lug width 20mm
11.50mm with top lens / 10mm without top lens
Each dial requires 15 hours of work. Entirely handcrafted using two centuries-old artisanal techniques brought together in watchmaking for the very first time by Awake: silver leaf gilding and traditional Vietnamese Sơn Mài lacquer
Super-LumiNova® BGW9, featuring Awake's exclusive “Chiaroscuro” luminous signature
10 ATM (100 m), with push-in crown
Sapphire, anti-reflective coating
Screw-in caseback, sapphire crystal
Handcrafted in France from alcantara or nubuck, lined with rubberized calfskin. Fitted with curved quick-release spring bars and the new Fitwell M1 adjustable pin buckle. Strap size: 115x75 - 20-16mm
Swiss Made La Joux-Perret G101 automatic movement
68 hours
New custom-designed tungsten rotor featuring alternating recessed and raised surfaces, with brushed, micro-blasted and polished finishes. Micro-blasted movement retaining ring with recessed engravings.

New 38 mm Case.
The Sơn Mài – Silver Leaf collection now features our 38 mm case, distinguished by its more refined proportions and understated yet distinctive elegance. Perfectly balanced, its design captivates with a polished bezel featuring concave contours that allow the dial to take centre stage, a gently domed sapphire crystal and subtly downward-curving lugs, extended by a delicate stepped detail that evokes the aesthetics of the 1960s while maintaining a distinctly contemporary character.
The interplay of contrasting polished surfaces and brushed case flanks highlights this carefully considered modernity, while the subtly resized push-in crown now bears a new emblem symbolizing our commitment to craftsmanship. On the reverse, a redesigned retaining ring, featuring clearer, more authentic engravings, gives tangible expression to this vision.

New Brand Identity.
The Sơn Mài – Silver Leaf collection now also embraces our recently unveiled visual identity, reimagined through a handwritten logo with fluid, organic lines that pay tribute to the gestures of artisans. More than a purely aesthetic evolution, this new logo reflects a deeper ambition: to place tradition, craftsmanship and Métiers d’Art at the heart of a contemporary expression.
Accompanied by an emblem symbolizing the passing down of knowledge and dialogue between cultures, this new identity embodies a thoughtful and deeply committed vision, where every detail celebrates the richness of artisanal heritage and our determination to preserve it for future generations.

Swiss G101 Caliber by La Joux-Perret.
Beyond their unique dials, the Sơn Mài – Silver Leaf watches are powered by the Swiss made La Joux-Perret G101 calibre, offering a 68-hour power reserve. The movement features a high standard of finishing, combining polished, brushed and micro-blasted surfaces, alongside a newly designed oscillating weight machined from a solid block of tungsten.
Surrounding the movement is a completely redesigned ring engraved with Awake's mission: “Illuminating the hands and heritage behind rare crafts” alongside the brand's guiding philosophy: “Artisanship, Awakened”.

Handmade Straps and New Fitwell Micro-Adjust pin buckle.
To further enhance this « Indian red » version, we have collaborated with the Jean Rousseau manufacture, which shares our exacting standards of quality, comfort, and customer experience. These straps are designed for everyday wear and handcrafted in red alcantara - a remarkable material that will develop a unique patina over time, revealing its full character. Meticulously designed down to the finest detail, they combine refined finishing, colored stitching, and a rubberized calfskin lining, while integrating curved spring bars tailored to the 38 mm case for a perfect fit.
They are fitted with our new Fitwell Micro-Adjust pin buckle, offering precise 3 mm incremental adjustments for optimal comfort throughout the day. A technical yet refined ensemble, designed for discerning enthusiasts, where every detail enhances the everyday wearing experience.






















