Artisanship, Awakened.
Expression of talent and passion, our Handmade collections, exclusively dedicated to Métiers d’Art, symbolizes the preservation of cultural heritage, the valorization of craftsmanship and a quest for excellence.
INTRODUCING ...
Son Mài "Fragments"
A trio of stunning dials mark a strong release from the young French brand.
These watches showcase Awake’s mission to make metiers d’art available in more accessible segments.
Awake has built a clear identity around thoughtful materials and craft.
The result is deliberately kinetic on the wrist, more miniature landscape than static pattern.
Our Latest Creations
Handmade Techniques
The Art of Time, shaped by Hand.
We work with exceptional artisans whose gestures bring soul to each creation. Every dial, every surface, every texture holds a story — made not by machines, but by the human hand.
Our production is limited by design. Not to create scarcity, but to honour the time it takes to do things well.
Defining a new path for Watchmaking: Emotional, Creative and Philosophical.
Through exceptional and exclusive Métiers d’Art, we shine a light on the beauty of the world around us—whether shaped by nature or crafted by human hands. Each watch we create embodies our pursuit of excellence, creativity, and passion, designed with a singular purpose: to bring pleasure and emotion.
Centuries of exceptional Craftsmanship, captured in a dial.
Our ambition is to embody a new, bolder, and more contemporary approach to exceptional craftsmanship, reinterpreting ancestral techniques to distill their essence and place it at the service of our boundless creativity.
Each dial we create is absolutely unique, both in its technique—mastered exclusively by Awake—and in the artisan's hand that shaped it.
Where light becomes a language.
Using Super-LumiNova® BGW9, we’ve created a subtle yet striking interplay of light and shadow, thanks to the complex construction of our hands and indexes. Together, they generate a backlit effect that amplifies the depth, glow, and quiet intensity of the lacquer — offering a visual experience like no other.
Swiss Mastery, Global Vision.
France, the UK, Italy, Vietnam, Switzerland—the artists and artisans we unite around our projects reflect a vibrant tapestry of cultures, traditions, and expertise. Together, they embody our vision: blending diverse perspectives to create truly exceptional and meaningful timepieces.
