A New Approach to Handcrafting in Watchmaking
Expression of talent and passion, our Handmade collections, exclusively dedicated to Métiers d’Art, symbolizes the preservation of cultural heritage, the valorization of craftsmanship and a quest for excellence.
"The New Awake Sơn Mài Collection Makes Métiers d’Art Accessible To All."
"These timepieces are made for enthusiasts with a genuine interest in age-old techniques, and those who are willing to take a closer look."
"The good news is that the beautifully handcrafted dials, the new case and the reputable Swiss movements can all be enjoyed for under EUR 2,000 (excl. tax)."
"Awake Gives Us a Lesson in Creating Watches for Future Generations."
"With the new Son Mai collection, French indie watch brand, AWAKE, is demonstrating a new approach to Métiers d’Art horology."
"I think AWAKE delivers something quite beautiful, with a varied texture that captures the light for a wide array of hues."
Savoir-Faire
The Art of Time, shaped by Hand.
We work with exceptional artisans whose gestures bring soul to each creation. Every dial, every surface, every texture holds a story — made not by machines, but by the human hand.
Our production is limited by design. Not to create scarcity, but to honour the time it takes to do things well.
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Creativity
Centuries of exceptional Craftsmanship, captured in a dial.
Our ambition is to embody a new, bolder, and more contemporary approach to exceptional craftsmanship, reinterpreting ancestral techniques to distill their essence and place it at the service of our boundless creativity.
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Exclusivity
Perfection lies in imperfections.
Each dial we create is absolutely unique, both in its technique—mastered exclusively by Awake—and in the artisan's hand that shaped it.
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Purpose
Defining a new path for Watchmaking: Emotional, Creative and Philosophical.
Through exceptional and exclusive Métiers d’Art, we shine a light on the beauty of the world around us—whether shaped by nature or crafted by human hands. Each watch we create embodies our pursuit of excellence, creativity, and passion, designed with a singular purpose: to bring pleasure and emotion.
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Manufacturing
Swiss Mastery, Global Vision.
France, the UK, Italy, Vietnam, Switzerland—the artists and artisans we unite around our projects reflect a vibrant tapestry of cultures, traditions, and expertise. Together, they embody our vision: blending diverse perspectives to create truly exceptional and meaningful timepieces.
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