Inspired by the famous Error 404 code and the T-Rex Run game associated with it, Projet 404 is a blend of creativity and pleasure, dedicated to Google employees, whether they are watch enthusiasts or simply seduced by this very special and exclusive series! Projet 404 is proof that it's possible to imagine very serious watchmaking, without taking things too seriously...

Project 404 - Grey Edition

Sale price€ 540.00

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Both versions of the Project 404 feature a host of details and winks that can be seen day and night, on the front and back, and are available individually in black or grey, or as a pack combining the two models.

Each watch comes with two Zulu straps, black and khaki.

Delivery November 2024


Black Dial/Grey Dial/Duo Pack:

A CREATIVE DIAL BY DAY ...

The matt black bead-blasted, black or grey dial is encircled by a rainbow-style minute track in the colours of the famous logo.

The recycled steel case, 39 mm in diameter and 11.6 mm thick, alternates between brushed and polished finishes for an elegant, modern contrast.

... AND BY NIGHT!

TThe Luminova (SuperLuminova BGW9) hands and printed numerical hour-markers have been pixelated to remain faithful to the DNA of the famous T-Rex Run game and the era in which it was created.

At 12 o'clock, 3 o'clock, 6 o'clock and 9 o'clock, the iconic elements of the game have been applied and covered with luminova (SuperLuminova BGW9) to stand out day and night!

CASEBACK 'GAME OVER'*

The screw-down, sand-blasted caseback of this PROJECT 404 edition also features an alternation of watchmaking finishes, giving the watch an aesthetic and highly qualitative appearance. The caseback ring features an elegant radial brushed finish and laser engraving around the edges.

A complete scene from the famous game T-Rex Run is pressed into its centre, reproducing as faithfully as possible the graphics of the era. The game's symbolic elements are polished to highlight them and make them stand out from the background.

The T-Rex, the icon of the game of the same name, stands out clearly from the rest thanks to a sand-blasted gold finish. Finally, in a humorous and historical nod to the game, the words 00404, by way of score, and Game Over are also embossed and polished.

*As the bottom of the box is screwed, the visual of the final product will not necessarily have the same orientation as the visual.

A CREATIVE DIAL BY DAY ...

The matt black bead-blasted, black or grey dial is encircled by a rainbow-style minute track in the colours of the famous logo.

The recycled steel case, 39 mm in diameter and 11.6 mm thick, alternates between brushed and polished finishes for an elegant, modern contrast.

... AND BY NIGHT!

TThe Luminova (SuperLuminova BGW9) hands and printed numerical hour-markers have been pixelated to remain faithful to the DNA of the famous T-Rex Run game and the era in which it was created.

At 12 o'clock, 3 o'clock, 6 o'clock and 9 o'clock, the iconic elements of the game have been applied and covered with luminova (SuperLuminova BGW9) to stand out day and night!

CASEBACK 'GAME OVER'*

The screw-down, sand-blasted caseback of this PROJECT 404 edition also features an alternation of watchmaking finishes, giving the watch an aesthetic and highly qualitative appearance. The caseback ring features an elegant radial brushed finish and laser engraving around the edges.

A complete scene from the famous game T-Rex Run is pressed into its centre, reproducing as faithfully as possible the graphics of the era. The game's symbolic elements are polished to highlight them and make them stand out from the background.

The T-Rex, the icon of the game of the same name, stands out clearly from the rest thanks to a sand-blasted gold finish. Finally, in a humorous and historical nod to the game, the words 00404, by way of score, and Game Over are also embossed and polished.

*As the bottom of the box is screwed, the visual of the final product will not necessarily have the same orientation as the visual.

technical specifications

Case:

Recycled steel - brushed & polished finishes

Diameter:

39mm

Thickness:

11.6mm

Lug width:

20mm