WE CREATE OUTSTANDING HANDMADE MÉTIER D’ART DIALS

Blending French creativity, Swiss-made precision, and exceptional handmade ancestral craftsmanship, we offer the perfect fusion of traditional art and contemporary watchmaking, delivering an unmatched value proposition.
Sơn Mài – Silver Leaf “Lava”Sơn Mài – Silver Leaf “Lava”
Sơn Mài – Silver Leaf “Lava” Sale price€ 2,340.00
Sơn Mài – Silver Leaf “Emerald”Sơn Mài – Silver Leaf “Emerald”
Sơn Mài – Silver Leaf “Emerald” Sale price€ 2,340.00
Sơn Mài – Silver Leaf “Outre Bleu”Sơn Mài – Silver Leaf “Outre Bleu”
Sơn Mài – Silver Leaf “Outre Bleu” Sale price€ 2,340.00
Sơn Mài – Silver Leaf “Amethyst”Sơn Mài – Silver Leaf “Amethyst”
Sơn Mài – Silver Leaf “Amethyst” Sale price€ 2,340.00
"The New Awake Sơn Mài Collection Makes Métiers d’Art Accessible To All."
"These timepieces are made for enthusiasts with a genuine interest in age-old techniques, and those who are willing to take a closer look."
"The good news is that the beautifully handcrafted dials, the new case and the reputable Swiss movements can all be enjoyed for under EUR 2,000 (excl. tax)."
"Awake Gives Us a Lesson in Creating Watches for Future Generations."
"With the new Son Mai collection, French indie watch brand, AWAKE, is demonstrating a new approach to Métiers d’Art horology."
"I think AWAKE delivers something quite beautiful, with a varied texture that captures the light for a wide array of hues."

Savoir-Faire

HAND MADE DIAL

Sơn Mài, or Vietnamese lacquer, is one of the oldest and most iconic traditional arts of Vietnam. We have chosen this technique, never before used in watchmaking, for the creation of our dials.

This ancient art, which involves meticulously layering and polishing natural lacquer to achieve a glossy, mirror-like surface, stands out distinctly from other lacquer techniques found in China and Japan.

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R&D

INNOVATIVE LUME

Over a year of testing and R&D was required to give the Sơn Mài collection its innovative and unique Super-LumiNova®️ BGW9 luminous signature, inspired by the Japanese aesthetic of light and shadow.

The complex construction of our indices and hands creates a subtle interplay of light and dark, generating backlighting effects that enhance the depth and reflections of the lacquer, providing a truly unique visual experience.

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Precision

SWISS MADE

For the very first time in our history, we are going Swiss Made by equipping the Sơn Mài collection with the LJP G101 caliber, entirely assembled and adjusted in Switzerland in the workshops of Manufacture La Joux-Perret, based in La Chaux-de-Fonds.

Now assembled in La Chaux-de-Fonds, our watches embody the perfect blend of watchmaking creativity, beautiful craftsmanship and reliability, with exceptional value for money.

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