MANIFESTE
In the timeframe of a century, the evolution of Humanity has profoundly affected our ecosystems. We considered the Earth as a resource to be exploited, without limits and without compensation. It's time to stop pitting nature against
progress.
The solution is no longer in the compensation of a model, it is in the construction of another, more virtuous and more sustainable. Let's use the Living as a source of inspiration.
Let's provoke the idea. Let's create the alternative.
Let us push back the limits of the possible, so that Man no longer lives in contradiction but in harmony with his environment.
We develop creative watchmaking capable of restoring the beauty and diversity of the living world.
Our approach to art, architecture and design consists of a fusion of these disciplines to imagine modern watches reflecting our neo-futuristic vision of watchmaking.
To this end, we use the oldest and most advanced techniques and crafts to bring our creations to life.
We develop creative watchmaking capable of restoring the beauty and diversity of the living world.
Our approach to art, architecture and design consists of a fusion of these disciplines to imagine modern watches reflecting our neo-futuristic vision of watchmaking.
To this end, we use the oldest and most advanced techniques and crafts to bring our creations to life.
Comment créer ce futur ?
We are building an exploratory watchmaking based on a permanent innovation approach and materialized by the development of new, more efficient and cleaner materials, and the use of the most advanced technologies in the service of raising awareness.
We imagine exemplary and inspiring watchmaking, calling for a necessary realignment between our earthly resources and science.
This requires on the one hand a fundamental change in the way we approach resource management, and on the other hand a commitment to developing technologies and practices that prioritize accountability over convenience.
AWAKE WILL NOT SAVE THE WORLD
And we will never pretend that.
Raising awareness - from which we have made our name - is based on our desire to prove that it is possible to have a positive impact on society, whatever its scope.
- Raising awareness means spreading our vision of the world and raising awareness of causes worth defending. By sharing, describing and explaining, we can catalyze a change in mentalities which will gradually influence all future decisions.
- Raising awareness is to refuse the existing when it is not sufficient, to create alternatives that improve it. This is what we call responsible innovation, which we have made one of our pillars.
- Raising awareness means being a pioneer and exemplary in your field, to inspire those involved to move in the same direction.
- Raising awareness means surrounding ourselves with organizations and individuals who share our values to give them weight and visibility. Alone, nothing and no one can change things. It is from the combination of sustainable and committed initiatives that change will come.